2025
Designed during my internship at Izart Studio, Delhi
Toothpaste
1 - 2 Weeks
A team project during my internship at Izart Studio, designed in collaboration with UI Designer Zuheb, where I led the UI from wireframe to final design.
Designed a clean, fresh layout with cool tones and bold type. Focused on product clarity, trust-building sections, and smooth mobile experience using an 8pt spacing system in Figma.
I explored popular oral care websites like Colgate, Pepsodent, and Sensodyne to understand how dental brands build trust. I focused on visual hierarchy, ingredient sections, product highlight areas, and CTA placement that guides users toward product trials or purchases. The goal was clean + credible.
The concept was to create a fresh, clinical, and clean design that appeals to both modern and health-conscious users. I used cool tones (white, blue), large product visuals, and a focus on benefits like whitening, sensitivity relief, and freshness — all presented with strong headings and simplified layouts.
